Ideas are meaningless in your head
The Barrier to Entry Problem
You've spent a ton of energy imaging your new venture (and it's brilliant). It's easy to forget that nobody else can see it the way you do. If only it could exist outside of your mind, your brand and business would already be thriving and even leading the way in your market.
Once you have the resources to express your vision, it will become clear to everyone you could be impacting... but it's harder than you thought... and takes way longer... and cuts too deeply in to your budget.
Breaking Down the Barrier
You need the magic of the internet to communicate your vision to the masses.
You need a magician to put all your thoughts in to a box and pull all the pieces necessary to build your brand.
You need your audience to be mystified by your behind-the-curtain brilliance.